Auxillias expands financial promotions and website compliance support for lenders and brokers

Growing FCA scrutiny drives demand for practical support across websites, customer journeys and digital communications

Auxillias has expanded its financial promotions and website compliance review offering for lenders, brokers and other consumer credit firms as regulatory expectations around customer communications, digital journeys and financial promotions continue to increase. 

The service builds on a successful programme of website compliance reviews delivered across the motor finance and consumer credit sectors and now extends to wider financial promotions governance, approval processes, customer journeys and digital communications. 

The move comes as firms prepare for potential changes arising from the FCA's review of the consumer credit financial promotions regime, alongside ongoing supervisory activity focused on Consumer Duty, customer understanding, disclosures and conduct outcomes. 

Auxillias is increasingly supporting firms with governance reviews, remediation programmes, approval frameworks and practical improvements to websites, customer communications and digital journeys following internal reviews, FCA engagement and concerns around conduct risk. 

Areas of growing regulatory focus include:

•         prominence and positioning of disclosures and risk warnings

•         customer understanding and Consumer Duty outcomes

•         finance calculators and representative examples

•         social media and lead-generation activity

•         broker and introducer journeys

•         redress-related messaging and claims wording

•         governance and approval controls

•         oversight of third-party marketing activity and affiliates

Jo Davis, CEO of Auxillias, said: "The FCA's focus on financial promotions has moved well beyond reviewing individual adverts. Firms are now expected to understand how their full digital journey operates in practice and whether customers are genuinely receiving clear, fair and balanced information throughout the process. We are helping firms identify where the risks sit, strengthen governance and make practical improvements before those issues become larger regulatory problems." 

Auxillias can support firms with:

•         website and digital compliance reviews

•         financial promotions review and sign-off

•         governance and approval frameworks

•         regulatory guidance and day-to-day advice

•         specialist training

•         campaign and channel reviews

•         compliance integration within marketing teams

Pricing is agreed in advance with proportionate support packages available for SMEs, brokers and firms with simpler websites - giving certainty on scope and cost before work begins – plus broader support covering financial promotions, governance and regulatory oversight.

 For more information, contact the Auxillias team at info@auxillias.co.uk or click here for a downloadable service guide.